Case Study

  

FiFA World Retail

Sports Retailer
The Brief
Global Brands Groupcommissioned the Retail Doctor to create a leading strategic growth path and supporting operational delivery platform to deliver a full retail model for world wide duplication through a global licensing program.
Deliverables
The Retail Doctor developed a replicable retail strategy with the execution including development of the product range, supporting economics, customer research, enhanced formats, and the development of all retail operational systems and frameworks based on best practice retail principles. This, coupled with all retail training systems, ensured that the model was developed in various formats and ready for licensing globally The retail framework was designed to maximise sales, productivity and concept efficiency, while adhering to a consistent platform which reflects the unique FIFA brand. This model is developed for a worldwide licensing / franchise replicable in markets globally.
Outcomes
The Retail Doctor strategy and implementation planning are accepted and developed internationally with prototype stores completed. Full retail operational platform and framework for international rollout developed and now being replicated to a world wide retail channel partner, with its first two stores being in Singapore and Paris.
Client Value

The Retail Doctor provides us with the discipline. In pure deliverables The Retail Doctor can be as prolific as we need –creating licence documentation including compliance standards, KPIs, operations manuals, visual merchandising guidelines, marketing and promotions manuals, product knowledge manuals, evaluation formats, retail selling and management training kits and reporting systems. His approach is not an off-the-shelf-one-size-fits-all delivery, rather the outputs are really an outcome of truly understanding the objectives of our retail business approach, getting a feel for what the market is already doing / where it is going - and ‘prescribing’ solutions to effect increased performance.

Peter Larum
Marketing Manager
Global Brands Group
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