Please enter your details below together with the Question you would like to "Ask The Retail Doctor"
The new competition
Recently we have been receiving correspondence from retailers telling us about increasing competitors in both malls and strips advancing to compete in their product range by either opening new shops or by increasing into the competitors product range within their shops.
And what better time to make some comments about the retail planning process than the New Year.
Our advice to all retailers is that the strategic and operational implementation planning should be initiated or better still, be reviewed at this time every year. Results achieved against plan are always more gratifying than results occurring in other ways.
For many of us the upcoming Christmas period can represent as much as 30% of our yearly sales. Getting it right is often the difference between a good trading period and a great sales period, so to help you we will produce some Xmas “fitness tips” over the next few days that can help build those additional sales.
Are you as fascinated as I am with the quality and thought that goes into so many store designs? Are you equally mindful that in many cases the power of many quality store design is undermined by the lack of attention to aspects of lighting - in particular the layout and placement of the lighting?
For many of us the upcoming Christmas period can represent as much as 30% of our yearly sales. Getting it right is often the difference between a good trading period and a great sales period, so to help you we will produce some Xmas “fitness tips” over the next few days that can help build those additional sales.